NTT DoCoMo i-mode (TM): Value Innovation at DoCoMo Case Solution
Abstract:
This case research study explains how, in a really affordable market engaged in an innovation race and strong rate disintegration, NTT DoCoMo has actually been able to accomplish exceptional efficiency with its unique i-mode services. DoCoMo came to surpass its moms and dad business in terms of industry capitalisation as well as prospective for lucrative development as we get in the age of mobile Web.
Pedagogical Goals:
The case is developed to serve a range of functions in the 'value innovation and winning company concepts' mentor module of an MBA method course or executive education program. The trainer can utilize the case to cover the following subjects: (1) the value innovation reasoning; (2) the value curve and 6 courses structure; (3) the purchaser energy map; and (4) the rate passage of the service and the mass design guide.
This is just an excerpt. This case is about Strategy
published: 03 Jan 2003
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