ING Bank of Canada (B): The First Two Years Harvard Case Solution & Analysis

During the first two years as a direct response retail bank in Canada, ING Bank of Canada attracts more than 160,000 customers and assets of $ 1.6 million. Several other direct banks have entered the market with similar services, and the management team to consider the next strategic step of the company. The team must decide whether to recommend an alliance that would put ING automated banking machines in Canadian Tire stores in the country. "Hide
by Adrian B. Ryans Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: 09 May 2002. Prod. # 901A24-PDF-ENG

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