BrightStar Care: The Evolution of a Leadership Team Case Solution
Established by spouse and better half team JD and Shelly Sun as a single firm near Chicago in 2002, by 2016 almost 300 BrightStar franchises were open throughout the United States, producing over $300 million in earnings. Shelly Sun, CEO, had actually chosen to franchise the organisation in 2004, thinking that the franchise design provided a high-return and fairly low-risk technique to growing BrightStar. As more and more areas opened around the United States, she focused on growing BrightStar's nationwide marketing profile and putting procedures in location to identify BrightStar's services as higher-quality than that of its rivals.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: November 28, 2016
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