Brighter Smiles for the Masses–Colgate vs. P&G, Chinese Version Harvard Case Solution & Analysis

Brighter Smiles for the Masses--Colgate vs. P&G, Chinese Version Case Solution

With the help of attention and having worth, the company, P&G, created an entire new group in oral with Whitestrips $460 million in 2002. Whitestrips sent the P&G's chief competition in oral attention, Colgate Palmolive Co., scrambling because several patents shielded the strips, making it hard for Colgate to reproduce the innovation.
Colgate presented a positively priced whitening product, Just White that consumers could only paint on their teeth. One month after its launch, Just White had captured one half of the marketplace, and Crest Whitestrips lost more than 50% of its share. Nevertheless, P&G's evaluations of Just White suggested that Colgatewas mostly unsuccessful by introducing a product that didn't function had Colgate only invested a major tactical blunder? And, if so, how could take finest P&G of the scenario?

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: December 07, 2005

 

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Brighter Smiles for the Masses–Colgate vs. P&G, Chinese Version

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