Brighter Smiles for the Masses--Colgate vs. P&G, Chinese Version Case Solution
With the help of attention and having worth, the company, P&G, created an entire new group in oral with Whitestrips $460 million in 2002. Whitestrips sent the P&G's chief competition in oral attention, Colgate Palmolive Co., scrambling because several patents shielded the strips, making it hard for Colgate to reproduce the innovation.
Colgate presented a positively priced whitening product, Just White that consumers could only paint on their teeth. One month after its launch, Just White had captured one half of the marketplace, and Crest Whitestrips lost more than 50% of its share. Nevertheless, P&G's evaluations of Just White suggested that Colgatewas mostly unsuccessful by introducing a product that didn't function had Colgate only invested a major tactical blunder? And, if so, how could take finest P&G of the scenario?
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: December 07, 2005
Related Case Solutions & Analyses:
Evergreen Investments: Mobile CRM (A)
RBC Investments: Portfolio Planning Initiative
Note on Antitrust and Competitive Tactics
British Broadcasting Corp. (B): Making It Happen
The Kinetics and Michael J. Fox Foundations (A): Partnering With a Purpose
Microsoft in China and India, 1993-2007, Spanish Version
Carrefour in Asia (Japanese) Japanese
Flat-Screen Televisions
Michelin in China in 2011
Tackling Youth Offending in Scotland: The Dumfries and Galloway Example
