Mark Logan at Visx Inc. (A) Harvard Case Solution & Analysis

Since 1986 Visx been guiding several procedures for the treatment of pathologies of the cornea and refractive eye diseases through FDA approval multistep process. The costs associated with providing information in FDA clinical trials were taking toll. Problems have risen sharply in September 1994, when the stock price Visx fell by 26% with the news that the FDA approval was delayed due to compliance violations found at some of the clinical trials. And in the same year, its revenue fell by 19%. Obtaining FDA approval is essential Visx, as it will have your foot in the door and be able to sell its excimer laser system in the United States. Persistent feelings of the management team was that although it was technologically more Visx laser system, which has consistently received top rankings from leading ophthalmologists world competition Visx was going to win the race to get FDA approval because of relentlessly aggressive and street smart. "Hide
by Gosia Glinskaya, Philippe Sommer Source: University of Virginia Darden School Foundation 14 pages. Publication Date: March 25, 2009. Prod. #: UV2713-PDF-ENG

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