Brent Spar Platform Controversy (B) Harvard Case Solution & Analysis

Greenpeace protest against the deep disposal of Brent Spar Sea has led to significant consumer boycott of Shell. Within a few weeks, Shell has suffered a significant loss of market share in Central Europe and faced protests from the top political leaders of Europe. Despite all this, Shell continues to tow the platform for the planned landfill in the Atlantic Ocean. Meanwhile, heavy fighting took place at sea between Shell and Greenpeace. "Hide
by Ulrich Steger, J. Peter Kill, Matthias Winter, Maria Schweinsberg Source: IMD 13 pages. Publication Date: January 1, 1996. Prod. #: IMD005-PDF-ENG

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