Brazilian Beer Merger Negotiations: Companhia Cervejaria Brahma S.A. Harvard Case Solution & Analysis

In May 1999, the Director General of the company (the largest brewer in Brazil) is considering an application to Antarctica, the second largest brewer in Brazil. The main reasons for the use of economies of scale and synergies, and others to other competitors (mainly foreign multinationals) on the acquisition of the company. Problems for students to appreciate the purpose of the trade, the exchange ratio of shares offered, and generally develop the deal.
This Darden study. "Hide
by Robert F. Bruner, Jessica Chan Source: Darden School of Business 29 pages. Publication Date: October 16, 2003. Prod. #: UV0277-PDF-ENG

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