The announcement that BP PLC, the entire world's third-largest oil business, was going "beyond petroleum" generated scepticism from news media, indifference from investors, and outraged opposition from environmentalists in 2000.
When safety and environmental concerns were raised by BP's Alaska workers in 2002, stakeholder groups, news media and regulators were drawn into the battle.
PUBLICATION DATE: October 31, 2011 PRODUCT #: INS157-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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