Grofers: Re-Energizing Kirana Stores through M-Commerce Case Solution
Grofers entered to the recovery of these regional stores along with a smartphone commerce (m-commerce) design for foods that assured on-demand shipment within 90 minutes. With really low scopes in the grocery organisation compared to way of life items, in enhancement to last-mile shipment and returns intricacies, it stayed to be seen regardless if Grofers will be capable to sculpt out a specific niche in the grocery market with its ingenious design.
In 2014, the food and grocery market in India expertise a rise in the online grocery industry. The increase of online market organisations raised issues to get brick-and-mortar shops, particularly regional kirana shops (corner stores), regarding ending up being repetitive in the coming future.
PUBLICATION DATE: July 08, 2016
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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