As dramatic changes in technology and customer tastes roil the music industry executives BMG Entertainment, one of the largest companies in the world record, you need to decide how to organize for digital distribution of music. This case includes a brief history of the music industry, a description of the current structure of the industry and the economy, as well as the efforts of digital downloads.
bmg entertainment case study solution
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by Jan W. Rivkin, Gerrit Meier Source: HBS Premier Case Collection 24 pages. Publication Date: July 3, 2000. Prod. #: 701003-PDF-ENG
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