BLUE NILE INC. STUCK IN THE MIDDLE OF THE DIAMOND ENGAGEMENT RING MARKET Harvard Case Solution & Analysis

BLUE NILE INC. STUCK IN THE MIDDLE OF THE DIAMOND ENGAGEMENT RING MARKET Case Solution

 It will assist the senior management and the relevant stakeholders of the organization in identifying the core competencies for the future operations and objectives of the organization in terms of the short term and the long term strategic goals of the management of the company.

OVERVIEW:

The comprehensive analysis of the case study reveals that the competition in the industry is quite high. Moreover, the competition in the industry is based upon innovation in the designs that these organizations offer to the customers in the target markets and the quality of the product that they offer to the customers.

The products that the industry offers to the customers in the target markets are luxury items and the pricing of the products is less significant to the innovative and unique designs along with the quality of the jewelry and the diamonds.

The analysis of the case study also reveals that the market and the distribution lines in the industry are quite saturated and there are several forms of operators in the markets in which the company operates. Some of the major competitors of the organization in the respective target markets are Tiffany& Co, DeBeers and Guild jewelers and their forms of presence and operations in the markets are also diverse in nature.

Some of the competitors of the organizations are the retail stores, brand stores, online stores like the eBay or Amazon and the traditional marts and superstores. The industry analysis also reveals that the threat of new substitutes is low because of the heavy investments and infrastructure required to do so.

PROBLEM STATEMENT:

The comprehensive analysis of the case study reveals that the senior management of the company is facing two primary issues regarding the growth of the company and the expansion in the revenues and profit margins of the organization.The two most critical issues for the management of the company are the sustainability and growth of the customer segment of the business with regards to the competition and rivalry that the business is facing while operating in the target markets. The other critical issue for the management of the organization is the diversification of the business in terms of the markets in which the organization operates.......................

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