BillGuard Case Solution
This case follows Yaron Samid, creator of BillGuard, an individual financing web application that keeps an eye on users' charge card deals for deceitful and indistinguishable charges. The case fixates Samid's battles to acquire broad circulation. After attempting numerous techniques consisting of going into start-up competitors and offering straight to big American charge card companies, Samid thinks about whether he ought to pivot and entirely alter BillGuard's circulation technique and item style.
Knowing Goal
- \ tDemand vs. intent - \ tAssessing various groups of prospective consumers - \ tHow to acquire broad circulation for a customer security application - \ tWhen to pivot
This is just an excerpt. This case is about Business
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