Biba: Stitching Plans for Growth Harvard Case Solution & Analysis

Biba: Stitching Plans for Growth Case Solution

In request to maintain its management status, Biba possessed to choose how to expand its brand name. Was Biba performing sufficient to stay appropriate within the fast-changing females's clothes market?

After strengthening its brand name as a national innovator in the conventional, ethnic wear industry in India, Biba Apparels Pvt. Ltd. (Biba) was at a valedictions when it concerned identifying future growth techniques. By 2014, Biba had 150 special brand name avenues and 225 multi-brand outlets all above India along with an online existence. Confronted with strong competitors from fashionable regional rivals and western merchants developing elegant Indo-Western combination clothes, Biba acknowledged that its clients' choices were altering.

PUBLICATION DATE: August 26, 2016

This is just an excerpt. This case is about SALES & MARKETING

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