Better World Books and the Triple Bottom Line Harvard Case Solution & Analysis

Better World Books (BWB) was instituted as a for profit "B corporation" consecrated to a triple bottom line of financial, social and environmental performance. Early success with an advanced business model leveraging social entrepreneurship permitted BWB to grow sales to over $80 million in 2014.

BWB faces confrontations, expanding additionally while keeping up their social-entrepreneurship business model. BWB currently faces such issues as low brand consciousness, shrinking supply, small margins and even copycat rivals. CEO Mike Miller must decide the best way to grip these issues in a sense that keeps BWB competitive in the crowded used book industry and additionally creates value for all of the stakeholders of BWB.

PUBLICATION DATE: January 14, 2016 PRODUCT #: MH0034-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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