In this hypothetical case, the 21-speed gizmos, Inc, manufacturer of electronic components for the serious bike rider, have to decide what price to charge for a new product. Description of the product and include the cost and demand information to make pricing decisions. "Hide
by Anirudh Dhebar Source: Harvard Business School 2 pages. Publication Date: August 12, 1993. Prod. #: 594024-PDF-ENG
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