Acer America: Development of the Aspire Harvard Case Solution & Analysis

Should development, national launch and deployment of global Aspire, Acer in the first new product developed outside Taiwan. The implementation is very promising new concept PC proves difficult Mike Culver and his Team USA who are suffering from problems of coordination with experts and resource managers in Taiwan. Leading global deployment is as hard with local leaders wanting to make local adaptations. After 2.5 years of missed forecasts and unexpected losses, CEO Stan Shih must decide whether to abandon the Aspire. More deeply, the changes that failure to offer for his radical "fast food" business concept and his "client-server" model of organization? "Hide
by Christopher A. Bartlett, Anthony St. George Source: Harvard Business School 20 pages. Publication Date: December 30, 1998. Prod. #: 399011-PDF-ENG

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