Developing Effective e-Recruiting Web sites: Insights for Managers from Marketers Harvard Case Solution & Analysis

In current years, the performance of using corporate Web sites to engage job applicants has grown steadily. Despite this tendency, nevertheless, studies show that roughly 75% of job seekers find the sites too intricate to use fruitfully (Brown, 2004) and that more than 20% have discarded job opportunities based on poorly intended Web sites (Pastore, 2000).

To tackle this dilemma, joins Internet marketing and employee recruiting research to offer six development consequences for creating an efficient "e-recruitment" source on a commercial Web site. Supported by work advertising approach to the recruitment procedure and consumer behavior research on decision making and persuasive communication, we present considerations important to creating an online recruiting Web site that effectively affects the search conclusions and behaviors of a target market of desired job candidates.

PUBLICATION DATE: July 01, 2007 PRODUCT #: BH240-PDF-ENG

This is just an excerpt. This case is about COMMUNICATION

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Developing Effective e-Recruiting Web sites: Insights for Managers from Marketers

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