Banco Ciudad (B): Transformation at Work Harvard Case Solution & Analysis

Returning to the Banco Ciudad two years after the decision of the Executive President Federico Sturzenegger, to "think outside the box" to enable institutions to have this thing to track profitability and other indicators of success for the state banks. It ends Sturzenegger ask?, Where it can take the bank following "Hide
by Aldo Musacchio, Gustavo A. Guerrero, Cintra Scott Source: Harvard Business School 12 pages. Publication Date: November 22, 2011. Prod. #: 712030-PDF-ENG

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