The two co-founders of India's on-line retail aggregator, Baggout,were required to come up with some thoughts that would grow their company. Baggout's e-shopping site was working since two and a half years.During its inception, the company had benefited from its success in the fast growing and highly competitive on-line retail marketplace.
The two partners had to establish a strategic growth plan for the approaching year in 2016, but they knew they would first need to address some important questions if they expected to identify ways to capture a bigger share of the digital market space. Some issues arose as to what technical and digital abilities would Baggout need for success later on,whatwere the potential scalability issues for Baggout,and what marketing strategies could the firm execute to ensure increased adoption of the Baggout mobile use. Safal Batra is affiliated with Indian Institute of Management Kashipur. Sandeep Puri is affiliated with Institute of Management Technology, Ghaziabad.
PUBLICATION DATE: May 24, 2016 PRODUCT #: W16291-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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