Baby’s Dilemma Harvard Case Solution & Analysis


In the mid of 1986, Funskool was recognized as a combined project between Madras Rubber Factory (MRF) and Hasbro which is the top American international toy corporation. Before combining their businesses with MRF, in 1946,a young businessperson K. M. MammenMappillai released a minor manufacturing unit of toy balloon in Chennai, India. This small divisionset the basisof what was ultimately to become India’s topinternational tire producer, Madras Rubber Factory (MRF). Conversely, the corporation’sassociation with producer of toysdid not close with the achievement of the tire corporation, but later on incorporated the toy business.

Now, after establishinga proper business, in 1986, the Mappillai’s son, Ravi Mammen, was selected for the new organization. Madras Rubber Factory (MRF) and its companions had a 60 percent share in the new firm, and Hasbro maintained the residual 40 percent. The combinedprojectbrought equal benefits to both associates.

Madras Rubber Factory (MRF) increased contact to domain period strategy and knowledge, while Hasbro increased contact to the market of India, which, at the stage, had more import constraints on toys production. Manufacturing of toys was a difficultmethod, demandingdiverse moulds for several toy parts. The number of moulds mightbe ranged from 5 to 13, liable for the complication on the design of toys. The Hasbro rentedancient moulds from its developed plants to Funskool, thusmostly reducing the production cost. In 1986, the initiallydeveloped unit for the corporation was recognized in Goa. The place was preferred because it had a dutybreak of 10 years from the administration, and Funskoolparental firm, Madras Rubber Factory (MRF), had previouslyrecognized a tire production facility.

Baby’s Dilemma Harvard Case Solution & Analysis

In 1987, marketablemanufacture was started with Madras Rubber Factory (MRF) developing the designs of toys and retailed by Hasbro in worldwidemarketplaces and afterwardthey were inducted in India. One of the combinedprojects’ toys had gainedhugereputation in the market of America.

In the start of 2000, Funskool distinguished the situation from former limited producers through implementing the Bureau of Indian Standards (BIS) rules and procedures for the worth of toys and protection as well.

While the government of India did not orderfor acceptance of these values for the whole industry of toys, the organization decided that controlling obedienceby the principlesof BIS wouldsupport into firm’s merchandisesbeyondthe little-estimatedprice of toys. Kurian, the person who was the CEO of Funskool at that time, observed, “The standards of BIS willsupportto inauguratethe largerresponsivenessranksbetweencustomershowever it will also arise the market stake of structuredcompanies in the marketplace.” As a consequenceof existence BIS acquiescent, Funskool was capable to mark some contracts related to the exports from worldwidecompanieslike John Adams Leisure Ltd.

End of the fiscal year of 2016, the Funskool gained net revenue of Rs1.9 billion. Ended the prior few years, sales had been rising at a strong rate of more than 20 percent yearly—more than five times the rate of the old toy group.



The Funskool Baby product company faced challenges in the Indian market as well as international markets. Also, the organization might be faced the emerging challenges in the future. The challenges were arising from the side of competitors or the Indian government.............................

This is just a sample partical work. Please place the order on the website to get your own originally done case solution.

Other Similar Case Solutions like

Baby’s Dilemma

Share This