Vincor International, Inc was Canada's largest wine company and the fourth largest in North America in 2002. The company decided to internationalize and, as a first step, entered the United States through two acquisitions. CEO said that among the top 10 wineries in the world, Vincor need to look outside the region. To this end, it is considering the acquisition of an Australian company, Goundrey wine. He should examine the strategic rationale for the acquisition of Goundrey, and probe on strategic fit and value. "Hide
by Paul Beamish, Nikhil Celly Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: December 5, 2003. Prod. #: 904M01-PDF-ENG
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