AUB Medical Center: Achieving 2020 Vision (A) Harvard Case Solution & Analysis

An academic and medical expert joins the American University of Beirut Medical Center (AUBMC) as dean of School of Medicine and as vice president of medical affairs, after leaving Harvard Medical School. He has to transform this medical institution entirely in the Middle East and North Africa (MENA) and raise the institution to international standards through a significant turnaround. He encountered various challenges, including a huge deficit, a plenty of deficiencies in procedures, unmotivated staff, and political instability in the country. He set a new vision of evolution and expansion, after the restructuring of its management team.

Although, he must confront with various other issues, including operational deficiencies, weak communication and strained relations between nurses and doctors, branding issues, and lack of service that are mainly patient-focused. Despite unfavorable political and financial circumstances, will AUBMC have the capacity to mark eager development? The writers, Nadine A. Yehya and Hounaida A. El Jurdi, have the association with Olayan School of Business.

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