Aspen Skiing Company has begun to improve its sustainability program of environment, the company vulnerable to global climate is considering to reduce the environmental impact of its supply chain and conducting campaigns for greenhouse gas regulations.
Aspen embraces the promotions through its activities that often divert media attention. These sustainability development programs by Aspen have developed a framework for other companies to follow, although, it also has the risk of public relations backlash as company’s itself has intensive environment operations.
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