After longtime Pepsi bottler in Venezuela switched to Coca-Cola in an unexpected move, CEO Pepsi assesses the damage and trying to answer: What went wrong and what he could have done differently? At Coca-Cola to pay too much for filling? Was the whole negotiation ethical? How can a global strategy as Coca-Cola and Pepsi will be affected? "Hide
by David Wylie, Kathleen Hagan, Hal Hogan Source: Babson College 21 pages. Publication Date: November 2, 2000. Prod. #: BAB023-PDF-ENG
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