APPLE- Brand building and Customer loyalty Harvard Case Solution & Analysis

APPLE- Brand building and Customer loyalty Case Solution

In this technological era, electronics play an important part in human’s life,as they have become a necessity for any person, be it young or old. The reason for this is because people tend to have the best phone models, it could be said that people who are conscious about self-image, tend to purchase high-end smartphones, in which Apple’s iPhone is one of them.Apple Inc. uses a gamut of brands to compete across several highly competitive markets . Apple hasevolved over time, and it has expanded its range of products and services. The company was initiated in the late 1970’s with its desktop computers to laptops in 1990 followed by iPhone in 2007, and iPad in 2010.It recently launched Apple pay and Apple watch in 2014.

In the early years, Apple was a contender, which brought ease to the use of computers and phones. However, the company has multiple businesses but, it has never failed to satisfy its customer nonetheless,the position of Apple iPhone has increased, and has been consistent in providing and fulfilling its old promises.

Apple has always branded itself as a brand, which one get the feeling of connection.Apple’s personality is all about lifestyle, imagination, liberty, innovation, passion to do more, hopes, dreams and gives power-to-the–people through technology

Apple has long inspired a fanatical loyalty among its users which only few companies can match.Furthermore, the company’s iPhone business is large and has enabled it to generate profits more than its competitors.

However there can be, and there are, multiple factors which make iPhone the favorite phone of most of the people.


Both iOS and Android have around 1 million applications in Play Store and App store, however the only difference is that the latest applications are always launched in App store before Play Store as well as there are applications which are exclusive to iOS only, which is another advantage which iOS has over Android.


In the models, iPhone 6 and 6s, the developers made such an advancement that no other smartphone manufacturer could copy, and this innovation is known as 3D Touch display,which is smart enough to sense pressure, allowing you to take quick actions from home screen just by pressing the application icon for a longer time.You can also look at your emails by slightly tapping on your inbox. This is how iPhone is a premium phone working continuously to be the best..........................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

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