Anthology: Pivoting the Business Model Case Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: November 14, 2016
In July 2014, after 18 months and 8 not successful item launches, the CEO of Yabbly has actually consented to offer his business to a bigger, well-funded start-up, supplying a return of capital for his financiers and a house for his group. 2 weeks prior to the arranged closing, the group releases a last experiment based upon the outcomes of a consumer interview. After producing a fast landing page and revealing the item launch through social networks channels, the business discovers considerable consumer interest. With just 2 weeks of appealing information, the CEO needs to choose whether to desert the organized sale to go after the brand-new item, and if so, what conditions he need to use current and brand-new financiers to fund the next stage of item advancement.
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