Swimming in the Virtual Community Pool with PlentyofFish Harvard Case Solution & Analysis

PlentyofFish.com is the most profitable in the world's per capita, the 96th most popular site in terms of page views, and the most popular dating site in existence. It is noteworthy that it is managed by its owner and founder, and only one employee. This is a free dating site that generates $ 10 million in advertising revenue per year, and the profit to the owner of more than $ 9 million. Case describes PlentyofFish.com "with stellar growth in strict competition, and asks students to consider whether it is sustainable. Number of options are available for analysis." Hide
by Michael parents, Wilfred Cheung, Chris Ellison, Prathena Kumar Jeremy Kyle, Stacy Morrison Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: March 6, 2008. Prod. #: 908M15-PDF-ENG

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