Agricultural Biotechnology and Its Regulation Case Solution
In the US, genetically modified corn and soybeans are grown and consumed frequently. In Europe, nevertheless, they've been dubbed "Frankenstein foods," shunned by packed food manufacturers, and subjected to a host of governmental limitations. This articlegivesadvice on politics and the economics of agricultural biotechnology. It stresses the divergent approaches in Europe and America about the technology should be controlled and highlights the resultant tactical dilemmas for firms in the company, including DuPont, Monsanto, and Novartis.
This article alsoquestions of how strategy can be developed by companies under conditions of extreme regulatory threat.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: July 10, 2000 PRODUCT #: 701004-PDF-ENG
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