At a time when ever-climbing smartphone sales are driven as much by demand for devices that run must have third-party apps as by the quality of conventional voice and data services, there is a myriad of challenges facing the software developer who is looking to select which mobile development applications platform to put money into.
Written from the perspective of an established consumer bank that's about to commence development on its first downloadable program for cellular devices, the case surveys the state of the smartphone market in 2010 and considers the challenges of a platform landscape that includes significantly varying installed apparatus foundation sizes, growth rates, program distribution models, and the hardware device outlines. Focus on the Apple's market-poineer iOS platform and App Store, for the iPhones and other apparatus and on Google's developing Android OS and linked Android Market, the case considers potential benefits and pitfalls of each and touches on the reasons that other more-standing platforms, like RIM's BlackBerry platform, are less appealing to modern-day program programmers.
PUBLICATION DATE: August 31, 2010 PRODUCT #: 711415-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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