It takes a stubborn person to remain an artist in a society that values conformity, and the authors argue that it will take the same courage and tenacity in the organization to create a culture where adults can reconnect with their innate artistic capacity. In their research, they peeled back the outer layers of creative methods to identify the basis of creative thinking. By doing so, they identified the potential of what they call the aesthetic intelligence (AI), which consists of three elements: availability, reliability, and synthesis. When integrated into the fabric of life of the organization, AI can inform strategy and process and has the potential to enhance the leadership and performance. "Hide
by Constance Goodwin Flies Rochelle Source: Rotman School of Management, 5 pages. Publication Date: 01 May 2010. Prod. #: ROT110-PDF-ENG
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