Pepsi Blue Harvard Case Solution & Analysis

Pepsico leaders considering possible redesign of Pepsi carbonated beverage packages around the world, to give the brand a modern, up to date pictures and "ownership" of blue against the "property rights" Coca-Cola red. "Hide
by John A. Quelch Source: Harvard Business School 9 pages. Publication Date: Mar 02, 1998. Prod. #: 598097-PDF-ENG

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