Adam Opel AG (B) Case Solution
How and exactly why did Opel attain market management in Volkswagen's place? Are the presumptions and visions of the Eastern German production financial investment sensible?
Would General Motors make a tactical production financial investment in East Germany right after ending up being top in this market place through a vigorous marketing method? The proposition, based on authorities assistance and based upon a numerous unpredictable financial presumptions, looks for to present Japanese production techniques into Eastern Germany.
PUBLICATION DATE: March 13, 1992
This is just an excerpt. This case is about STRATEGY & EXECUTION
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