Right Media believes systems and policies to ensure that the ads are only displayed on the Web site where they are appropriate, and vice versa. Setting standards is particularly difficult given the large and growing market, numerous participants, their diverse needs and dynamics of politics, when market participants are competing intensely. "Hide
by Benjamin Edelman Source: Harvard Business School 9 pages. Publication Date: December 18, 2008. Prod. #: 909032-PDF-ENG
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