Orb: The Next Big Thing (A) Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: October 04, 2016
In 2003, the small start-up Orb came up with a development innovation. Orb likewise made it possible for customers to stream online TELEVISION onto their PCs and mobile gadgets. It had actually been a tough innovation to establish, and with this kind of favorable press, Orb waited and viewed for the innovation to go viral. Part (A) deals with the early difficulties Orb had with customer adoption, unforeseen innovation difficulties, and its awareness that it was not getting to go viral - at least not as the business and item was present at that time. At the end of 2005, Orb had about 300,000 customers, and it required to choose its next relocation. Parts (B) and (C) cover Orb in 2006 and 2007.
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