This case elaborates a joint venture between two international companies. Chongqing Jianshe Motorcycle Co. a Chinese company and Yamaha Motor Co. (YMC), a Japanese global bike company.
It examines the results and consequences for the joint venture (JV) originating from differences in the JV partners' organizational cultures in addition to distinct sector practices, and highlights the systemic influence of political and economical variables in a fast-changing business context on every associate's strategic imperatives.
It also discusses the impacts of these variables on the JV operations and results. The case study provides an opportunity to identify crucial factors which could shape the prospects and potential of such collaborations and to learn more about the problems and challenges confronting cross border joint ventures at various periods of development.
PUBLICATION DATE: August 05, 2015 PRODUCT #: NTU073-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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