IC Group A/S Case Solution
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
PUBLICATION DATE: March 23, 2016
IC Group owned numerous of Scandinavia's prominent premium style brand names. How should it react to the decrease of its main wholesale circulation channels (independent style stores and outlet store)? Should it open more physical shops or concentrate on e-commerce? How could it finest take advantage of its operating platform to own the success of its brand names? Should it obtain existing brand names or develop brand-new ones itself?
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