This two-part case accentuates on how to identify and manage strategic uncertainties in an advanced, entrepreneurial start-up company. In the (A) case, pupils learn about Quiet Logistics, an e-commerce fulfillment firm working with high-end clothing retailers including Gilt Groupe Bonobos, and Zara. What distinguishes the firm from its rivals is its use of Kiva robots which collect customer things within the warehouse and bring them to the appropriate work station for workers to bundle and prepare for dispatch.
Processing up to 8,000 orders per day, the robots help make Quiet Logistics a highly- efficient firm and free its workers to complete additional value added services like handwritten thank-you notes. At the conclusion of the (A) case, pupils are requested to list the strategic uncertainties as the two co-founders consider increase in opportunities for their business that need to be keeping both the co-founders awake at night. The one page (B) instance reveals an astonishing strategic twist that throws their strategies into disarray. Pupils are asked to find out how exactly to respond.
Quiet Logistics (B) Case Study Solution
PUBLICATION DATE: October 20, 2014 PRODUCT #: 115003-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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