When student have the English-language PDF of this concise Case scenario in a coursepack, they are going to additionally have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a top manufacturer and retailer of high end women's apparel, Harrington Collection, must appraise an opportunity to expand into the high-increase active wear market. Vice President of Strategic Planning, Sara Huey, calls on two of her coworkers to help perform an extensive market assessment.
They evaluate commerce and adversary reactions, must examine the financial consequences of the opportunity, consider the hazards, and determine whether the Vigor office of the business will be able to successfully launch and manage the new product line.
PUBLICATION DATE: September 26, 2008 PRODUCT #: 3258-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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