Red Bull spends an estimated 40% of income on advertising, mostly on sponsored events related to extreme sports. This brief case functions to frame an assessment of Red Bull's marketing strategy in the energy drink market that is increasingly inhabited.
Red Bull and Energy Drinks 2010 Case Study Solution
PUBLICATION DATE: December 20, 2011 PRODUCT #: UV5791-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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