Sugar and Spice along with Sparkles are two corporations in the high end cupcake marketplace which have selected two distinct competitive and operating strategies. Sugar and Spice has configured its operations to emphasize a high level of customization.
Sparkles has a strategy that highlights a narrower selection of products. The case concentrates on Spice and Sugar and the defensibility of its position using its current operating system. The problem demands pupils to identify and assess and to compare the competitive and managing strategies of both businesses the sources of price differences in their own operations.
Sugar & Spice Desserts Strategic Position Defensibility case study solution
PUBLICATION DATE: January 13, 2012 PRODUCT #: KEL623-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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