Application Paper Case Study Analysis
Psychological Reactance:
Psychological reactance is mainly associated with the familiarity, which is developed during the building of an effective contact and coordination. (Cialdini, Scarcity: The Rule of the Few, 2009)For instance, the use of advanced technological approaches was found to be difficult for people working in the organization. Due to this reason, the efficiency and quality of the product were compromised. For this purpose, employees were provided with the training session to develop an ability of appropriate functioning.
Self –Improvement Plan:
To be effective in developing the understanding of the People Power factors i.e. the social proof;I should bring improvement in the information regarding the consumer and market trends. Building an understanding of the consumer’s psyche would allow the have an ability to easily predict the factors that greatly influence their purchasing power. It would significantly provide an insight into the gaps areas or unmet needs of the consumers.For this purpose, there is a requirement to follow a series of steps:
- Identify the yearly change in consumer preference and demands
- Determine the factors that promote increased sales of competitor’s products
- Analyze the factors that affect the change in market trends
- Monitor the reviews of customers for a particular product sale
In this manner, the customer retention rate would be increased, leading towards brand loyalty, strong brand awareness and an increased sales followed by the development of the ability to design and implement effective strategic approaches.......................................
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