Describes the sales, marketing and operational issues facing the threshold of sports, small bicycle event management company that produces the Pro Tour Cycling. Addresses the issues facing the company as we approach breakeven and attempts to increase business substantially. Companies must balance its growth targets with a number of internal and external calls. These include the expansion of the event to other cities, selling more sponsorship, TV coverage expansion, and the development of new sources of income. "Hide
by Richard G. Hamermesh, Todd Thedinga Source: Harvard Business School 27 pages. Publication Date: March 10, 2003. Prod. #: 803134-PDF-ENG
Related Case Solutions & Analyses:
TSAT AS: Launching Telemetry and Low Rate Data Communications via Satellite
Arogya Parivar: Novartis’ BOP Strategy for Healthcare in Rural India
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Arrow Electronics Solution
Barbie Mid Life Crises
E-comics: Forecasting Demand
Ekohealth: Developing Price Structures
Pfizer and AstraZeneca: Marketing an Acquisition (A)
EMC2: Delivering Customer Centricity
Pitch Your Project!
