Pre-sales can be profitable when consumers are uncertain about their future government consumption. During use, the uncertainty is resolved, but the buyer of the state is still observable sellers. Consequently, the buyer and seller information symmetrically in advance, but asymmetric consumption (for example, sellers have an information disadvantage in the consumption period in relation to the pre-period). Thus, traders can profit from transactions in the period ahead, when they are at less inconvenience. New technology (eg, biometrics, electronic tickets, smart cards, online payment, and a new e-commerce technologies) and increase the profitability of advance sales by reducing pre-sale costs and discourage arbitrage. "Hide
by Steven M. Shugan, Jinhong Xie Source: California Management Review 19 pages. Publication Date: 01 May 2004. Prod. #: CMR283-PDF-ENG
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