HOME DEPOT COMPANY Harvard Case Solution & Analysis



Home Depot is a chain of stores that sells a wide variety of tools and home improvement products. The company's headquarters are in Atlanta, Georgia, and it serves customers throughout the United States. The Home Depot's corporate headquarters is in Cobb County, Georgia. It was founded in 1897 and now operates over 23,000 stores. Its name was inspired by the wife of an investor who was interested in home improvement. Its first store featured 25,000 items and is now the biggest home improvement retailer in the world. Its brand is so popular that it dominates the home improvement retail sector. However, the company has ventured into other areas, including fuel stations and convenience stores for contractors. Moreover, it has even opened a range of home furnishings, EXPO appliance design center, and HD supply. The company has a massive inventory of over 250,000 items online. It also offers home delivery services for special-ordered items. The Home Depot name, which means "home of dreams," was influenced by Buckley's wife. The store's employees have a high sense of pride and responsibility. (Hernandez, 2003)

Home Depot Vision and Mission statement

“The company main vision and mission is to provide high quality service, diverse range of products, and the most competitive prices” –Home Depot

Situational Analysis

The following strategic model can be utilized to access the internal climate of the organization; (Danca, 2005) (See appendix 1)

SWOT Analysis


One of the company's major advantages is its high employee satisfaction. The company has great benefits for workers, including bonuses and adequate salaries. In addition, the company offers college tuition assistance, which is an added bonus. In addition, its strong consumer base and low prices have made it a preferred destination for many people. Additionally, Home Depot sells environmentally friendly products, which have helped the company to attract eco-conscious customers. The company's logistics system is world class. Its extensive network of distribution centers allows Home Depot to respond to market changes faster and more efficiently. It also enables it to continuously expand its business. These two strengths help the company to gain a competitive advantage in the home improvement retail market. With its vast size and wide variety, it is hard to find a competitor that can provide the same level of service.


Although the company has a solid foundation in the United States, it has faced challenges in moving to new product segments and in integrating firms with different work cultures. The Home Depot Company has several weaknesses. The main threat it faces is competition from other home improvement retail stores like Lowe's. It faces many substitutes, including general merchandise retailers like Walmart, and online retailers. Another problem is the slowdown in the U.S. economy. As a result, the company must focus on global expansion and a stronger competitive advantage in order to grow its profits.


To survive the tough market, Home Depot should diversify its business and expand its reach by launching apparel lines and expanding into emerging markets. By diversifying its business, the company will have the opportunity to increase its market share and profit margin. The company will also have the advantage of being the biggest home improvement retail chain in the world, and its size and resources will allow it to continue to expand and grow. The company is already a huge name and has an impressive track record in the current market. While it has a strong base in the US, the company can increase its presence through acquisitions. In the future, the company can acquire Bed, Bath and Beyond to expand its apparel and home improvement products. However, there are also risks associated with the Coronavirus pandemic and an increasing employee strike.


The company's growth is dependent on expanding into new markets. While the US market is its mainstay, the brand's popularity is diminishing outside of the US. The Company Store, a home interior design brand, has been struggling for some time and needs additional infrastructure support. With this strategy, The Company Store could expand into new markets while maintaining its current presence. Ultimately, this will lead to increased revenues and market share for the company. Competition in the U.S. and China markets are increasing. In addition to price deflation, the company's dependence on these markets is a major weakness. As a result, competition in these three countries is fierce. The economic environment has many factors driving economies into recession. Various factors can affect the market, which in turn can harm the Home Depot.

External Analysis

The following strategic models can be used to access the external environment of the company; these are: (Porter, 2008)

Porters five forces model

Home station is an interesting an open door for the organization. By making a marked item, the company can grow its geographic reach, assemble a solid brand character, and further develop consumer loyalty.

Threat of new entrants

The threat of new entrants to the Home Depot industry is moderate. There are several new home improvement businesses that do not have a large budget and could steal the company's market share. Although switching costs for customers are low, the costs of branding and marketing are high. The main concern for a newcomer is to offer quality products and variety to their customers. Home Depot faces various threats from substitutes, including online home delivery and general retailers. In fact, the threat of new entrants is moderate due to the fact that the costs of establishing a brand are low, and a new firm's entry into the industry is unlikely to negatively impact Home Depot's market share. It is important to differentiate products and focus on the next generation of customers.

Bargaining power of buyer

The bargaining power of the buyer is limited by the clout of the Home Depot Company, which has considerable financial resources. In addition, the brand loyalty of the customers is also low, and the company's market knowledge is not very good. The bargaining power of the buyer is enhanced by centralized purchasing practices, which drive down costs across the entire product line. In addition, the company maintains effective distribution systems and customer relations. The market share of Home Depot is low compared to other retailers, including Amazon and Lowe's. While competing for market share, the company is more profitable than other retailers. Its high competitiveness is due in part to the fact that it focuses on customer service. The firm's bargaining power with suppliers is low, because it is dependent on the vendors. As a result, suppliers are not able to negotiate better deals with the Home Depot Company.

Bargaining power of supplier

The financial clout of a supplier is a powerful factor that affects bargaining power. In addition, a company's low bargaining strength may mean that it will not benefit from higher wages, or if a supplier will not offer discounts to retain customers. However, the high cost of labor, poor market knowledge, and geographic dispersion of its customer base reduce the power of the buyer. Fortunately, Home Depot does have some bargaining clout when it comes to purchasing products and services.

Threat of substitution

The threat of substitutes is low. There are fewer substitute products, and consumers have better bargaining power with a substitute. However, if the competitor offers better quality products, Home Depot could lose customers. Moreover, the price war between competitors is increasing. As a result, the Home Depot must spend on R&D to remain competitive. If Home Depot cannot invest in R&D, it will have a hard time earning sustainable profits.

Competitive Rivalry

Home Depot is a high-quality company that has significant competitive advantages over its peers. While most of the industry is suffering a downturn, the company's business model is stable and scalable. During two of the last three major economic crises in the US, the company managed to maintain its upward trend. This was especially true during the 2008 crisis, when the real estate market went through a steep decline. The company has a renowned brand name in the USA and the technology to take advantage of the structural trend of online commerce. Regardless of how Home Depot competes with rivals, it has a unique and valuable brand image. Its sales volume is high, and it has a robust distribution system and great supplier relationships. This strategy has helped the company grow a lot since its inception.....

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