Disney (A): From Disneyland to Disney World Learning the Art of Land Assembly Harvard Case Solution & Analysis

Walt Disney is considering sites for the new theme park, building on the success of Disneyland in Anaheim. The focus is on strategies for negotiations and the Disney acquisition of land, which reported their experience with Anaheim park. "Hide
by Michael A. Wheeler, Georgia Levenson Source: Harvard Business School 7 pages. Publication Date: October 14, 1997. Prod. #: 898018-PDF-ENG

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Disney (A): From Disneyland to Disney World Learning the Art of Land Assembly

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