Provides an overview of the domestic industry airline. Offers detailed information about the structure of the industry and the performance necessary for a basic analysis of the industry (or the five forces analysis). Also emphasizes cost-benefit drivers, especially the hub-and-spoke against the point-to-point service and sources of differentiation. "Hide
by James D. Dana, David Schmitt Source: Kellogg School Management 38 pages. Publication Date: January 1, 2004. Prod. #: KEL042-PDF-ENG
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