Brookfield Properties: Crisis Leadership Following September 11th 2001 Harvard Case Solution & Analysis

Brookfield Properties is a publicly traded, North American commercial real estate company focused on the ownership, management and development of premier office properties located in the downtown core of individual markets in North America. Most of the assets are located in Brookfield United States, with headquarters in New York and the executive office in Toronto. Four of the properties that Brookfield owns adjacent to the World Trade Center and the September 11, 2001, terrorist attacks were a direct impact on employees Brookfield, tenants and physical properties. With little reliable information and in the chaos and human tragedy, the president and chief executive officer should develop an action plan that will ensure the safety of all employees and tenants, deal with the pain and suffering, to assess the damage, will enable the company to return to business as usual, and reassure investors and the media company's commitment to the restoration of the positions in Brookfield market forces. "Hide
by Kathleen E. Slaughter, Elizabeth O'Neil Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: January 13, 2003. Prod. #: 902C65-PDF-ENG

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