With the expansion in other countries (Germany), a new area of services (air express), and new businesses (two small acquisitions), UPS had to decide how to adjust its human resources to companies and individuals that were substantially different from their traditional ones. The aim is to study the trade-offs in changing cultures strong and well-organized recruitment, promotion and reward practices to meet business needs. "Hide
by Jeffrey A. Sonnenfeld, Meredith Lazo Source: Harvard Business School 8 pages. Publication Date: October 23, 1987. Prod. #: 488017-PDF-ENG
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