In December 2012, the managerial department of Starbucks Canada, an autonomous partner of the U.S.-based multinational coffeehouse chain, is trying to determine how best to execute mobile payments in its 1,350 locations across Canada. Rival Tim Hortons has lately introduced a more advanced mobile payment solution, while the firm has now been using a cellular program to take payments through its proprietary Starbucks Card.
There are several new and emerging technologies to select from, including Bluetooth Low Energy Beacons Square Wallet, MintChip and Mobile Wallet/Credit Card near Field Communication. Will these systems allow for an increased shop encounter? Are customers willing to start paying through their smart phones? And which payment service will be the Canadian lead going further ahead? The future of Starbucks and mobile payments is amazing, but the options are nearly overwhelming.
Starbucks Canada The Mobile Payments Decision case study solution
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
PUBLICATION DATE: May 26, 2015 PRODUCT #: W15169-PDF-ENG
Related Case Solutions & Analyses:
Lonrho (C): Lonmin
Esquel Group: Transforming Into a Vertically Integrated Service-Oriented Leading Manufacturer of Quality Cotton Apparel
Li & Fung (Trading) Ltd.
Cambridge Technology Partners (A)
Air Products and Chemicals Inc.: MIS Reorganization (A)
Progress Energy and Duke Energy (A)
PadFone vs. FonePad
Bioco
Chantale and Clinton Call for Service
American Outsourcing, Chinese Version
