Mr. Chun Yung, president of Samsung's headquarters China views the recent meeting with the marketing director, who was responsible for developing the marketing strategy for the Chinese market. Topic of the meeting was a marketing strategy for color television sets, which were chosen as the flagship product for the Chinese market. Samsung had to decide whether to focus on the low or high end segment of the market (or both), and whether to import or produce locally. "Hide
by Paul Beamish, David J. Sharpe, Chang-Bum Choi Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: Mar 02, 1998. Prod. #: 998G03-PDF-ENG
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